If you have a business selling to consumers or B2B then you will be familiar with the marketing problem:
Putting up and e-commerce website could be the solution. By takning geography out of the equation you can inrease your exposure to potential customers from passing trade or local businesses to the billions of Internet users around the globe.
The e-commerce industry is one of the few that is outstripping all others in terms of growth right now. In the United States alone online sales totaled 103 billion euros in 2007 with double digit growth ever since.
As any SEO guy will tell you; the fewer and more specific the keywords you target the better when it comes to gaining position on web search engines. But that doesn't mean you can only sell one product to one specific niche market
Because open source software is free you can get started with an online store very quickly and at much lower cost than proprietary alternatives. I can deploy a fully functional osCommerce store site for as little as 2,500€ setup and 50€/month maintenance (PayPal fees of up to 3.4% + 0.35€ per transaction apply).
Please e-mail me to make an appointment for a one-to-one consultation: firstname.lastname@example.org